Acquire a Swiss heritage watch brand. Revive its legacy.
Exclusive access to dormant brands ready for revival.
“Selected Swiss watch brands with exclusive archive stories, fully documented for heritage and legacy.”
Discover rare opportunities to acquire Swiss watch brands with a rich history. Each brand is waiting to be revived, enabling you to create your own legacy while honouring centuries of Swiss watchmaking excellence. Immerse yourself in a world where heritage meets innovation and establish your presence in the luxury watch industry.
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Est. 1857
Thanks to its 125-year history, this brand not only boasts interesting, patented inventions, but also a wide variety of different watch models. A wealth of history that is well documented for a promising new start, best suited for the lower price segment.
Brand est. 1928
This men’s watch brand carries a British name and heritage. Once among Switzerland’s 50 largest manufacturers, it conquered global markets. With clear positioning, it is primed for relaunch with refined men’s chronographs in the lower to mid-price segment.
Brand est. 1946
Founded in Geneva in 1946, this jewellery watch brand became renowned for its patented ultra‑thin movements and elegant designs. Supplying cases and movements to renowned watch brands, including co-branded time pieces, it built a robust international presence across Europe, the USA, and Asia. With a portfolio comprising mainly of ladies' watches ranging from Art Deco jewelry watches to elegant gold timepieces, the brand is now perfectly positioned for a fresh relaunch in the luxury market.
Est. 1902
Founded in London's Hatton Garden (near Wilsdorf) and later based in Geneva, the brand quickly established a global network. Patented movements enabled its early focus on exceptional jewellery watches, while its own branches in India, China and Japan underscored its reach. By the end of the 1970s, the portfolio had been expanded to include diving watches, chronographs and elegant men's models. Today, the brand is well positioned for a relaunch in the mid to high price segment.
Est. 1916
Thanks to strong exports to Canada and the USA, as well as a regular presence at the Basel Fair, this brand has established a good international reputation. Its diving watches, calendar watches and fashion watches, which are known for their reliability and robust construction, will give the brand a successful new start in the lower price segment.
Est. 1852
Founded in 1852 by Tripet & Brack, the company grew into a successful manufacture of its own movements, operating for more than a century. With distribution from Sydney to Beirut and Caracas to Paris, it secured numerous patents and earned awards at the Neuchâtel Observatory — lasting proof of its innovation and success.
The brand in the spotlight:
Established in 1946, a sleeping beauty of Swiss luxury watchmaking awaits revival.
What do Frank Sinatra, Jerry Lewis and Robert De Niro have in common?
All of these iconic figures chose to wear timepieces from a renowned Swiss brand that was favoured by aristocrats, trendsetters, and celebrities from the 1950s to the late 1980s.
At the height of its acclaim in the 1960s and 1970s, the company was renowned not only as a horological master, but also as a jeweller of exceptional refinement and artistry.
Celebrated for its exquisite gold and gem-set watches and its engineering of movements of extraordinary slimness and precision, the brand collaborated with leading figures in the industry. Its creations have adorned Hollywood productions, graced television screens and graced the wrists of some of the most illustrious personalities of the modern era.
Here are six reasons why SWB is the leading supplier of inactive Swiss watch brands:
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Exclusive Heritage Brands
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Proven Track Record
Global Reach
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Versatile Brand Classes
Expert Team
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Tailored Consultancy
“Defined by Heritage. Driven by Excellence.”
We support start‑ups, established firms, retailers, and manufacturers worldwide, tailoring solutions to diverse needs. With expertise in brand revitalisation, SWB unlocks the potential of historic names, relaunching them into markets from fashion to luxury with lasting recognition. Acquiring one of our brands means inheriting Swiss excellence, prestige, and enduring value.