Patent drawing of a pocket watch movement.

Dormant Swiss watch brands for sale

Bring history to life with our exclusive bespoke offers from heritage brands.

Introducing our Swiss watch brands with history

Your requirements meet our experience

SWB specialises in transforming dormant Swiss watch brands into brands ready for relaunch. Each revived heritage brand in our portfolio is rich in history, with documented legacies and trademark registrations that provide a foundation of authenticity and value.

Our bespoke consultancy services ensure precise alignment between your vision and the ideal brand, providing solutions to bring dormant but timeless Swiss watch brands back to life.

These almost forgotten brands are ready to tell their unique stories again. Unlock their potential and benefit from lasting brand equity that resonates in today's international markets.

See Our Portfolio

Est. 1852

Founded in 1852 in a small Swiss village, Switzerland's first genuine watch manufacturer became famous for its patents and its wide range of watches.

Est. 1928

This Swiss-British brand flourished with its chronographs and calendar watches, reaching global markets and at its peak being one of the top 50 watchmakers in Switzerland.

Est. 1947

Renowned for its fine craftsmanship, jewelled gold watches and elegant designs, the brand has collaborated with big names such as Cartier.

Old watchmaker at his workbench at home.

Our Way

Committed to Excellence

SWB is the world's leading provider of dormant Swiss watch brands, each with a rich history and meticulously documented heritage.

Our offering is tailored to the needs of a diverse and discerning clientele, including start-ups, established companies, retailers and manufacturers in global markets.

SWB's expertise in brand revitalisation unlocks the full potential of historic Swiss watch brands. Newly launched brands have successfully entered markets ranging from fashion watches to the luxury segment, gaining recognition and value.

By acquiring one of our brands, you gain more than just business asset - you inherit a legacy. Each brand reflects the highest standards of Swiss excellence and offers unparalleled prestige and lasting value.

Our Qualities

Why Choose Us

Exclusive Heritage Brands

Proven Track Record

Global Reach

Versatile Brand Classes

Skilled Team

Tailored Consultancy

Exterior view of a watch factory in a photo from 1902

Watch company est. 1852 (view from 1902)

The brand in the spotlight:

Heritage brand est. 1852

More than 100 years in watchmaking

The history and achievements of this watch brand make it an exceptional company. Its watches travelled by ship to the British Isles, America and the remotest corners of the world. Between 1860 and 1930, an estimated three to four million watches left the factory, which at one point employed 600 people. Its watches are coveted ...